Proving that just about anything can be optimized and tracked is Landing Page Testing: How to Test and What to Test over at the PPC Hero blog. Blogger Joe provides tips on landing pages and conversion rates. Making sure that you are optimised to the hilt.
The Web Analytics blog also provides useful tips on tracking 404 error pages as a landing page & starting point and how to best track and optimise them in the article: Web Analytics for 404 Errors.
Wingify is a great optimisation blog and they cover bounce rate issues and how to fix them in the post Why your bounce rate is high and how to fix it – top 6 reasons why visitors immediately exit your website. In the article they talk about issues of content and of design and how you can best manage people’s intentions and expectations when they reach your blog.
To this end, John Cow, whose wonderful tagline is ‘Milking the internet since 2007′ has an interesting article on 7 Steps for Successful Split Testing – Kinda Science-y Stuff showing you how to easily and effectively run through A/B testing to better optimise your design and get the best results from it and your website overall.
Amber Riviere on the other hand, over at Daily Web Worker, provides tips on customer service online from that eternally loved profession, the car salesman. Proving that everything on the web isn’t virgin territory, she drives home the fact (pardon the pun) that there is plenty of guidance to be had and tips to be learned from others professions and paths well trodden with her article: 16 Lessons in Customer Service from a Car Salesman.
As an addendum to Amber’s piece, Sarah Worsham’s piece Social Media Basics – 10 Things Every Business Should Do on her Sazbean blog is also a great how to on the Dos and the Don’t of Social Media, which just about every Tom, Dick and Harry seems to be getting into these days, and doesn’t know their left foot from their right.
Whilst for those businesses thinking about hiring a social media professional, they might want to follow some of the advice Amber Naslund in her posting Hiring for Social Media: The Ugly Side on her Altitude blog. In it she covers the Don’t of hiring someone and the points to focus on.
Still on topic, with social media, Community Organizer 2.0 has an interesting blog post entitled: The Case of the 4,000 Twitter Followers Who Don’t Care in which they discuss issues of marketing on Twitter and why levels of engagement are more important than mere numbers. 2000 followers doesn’t quite mean 2000 pageviews on any tweeted link!
On the flip side of the social media equation, The Working Life of the Museum of London blog has an interesting article on Strategic Social Media for the Cultural Sector. In it they talk about how to handle the audience, as well as employees, and the various unique issues surrounding ownership of content. They also discuss the relationships between the various social media services and a museum’s own website.
For those amongst us still trying to build up web site traffic for your company or blog, Search Engine Land has an interesting article on 11 Effective, Efficient Ways To Use Limited Time To Build Links in which they discuss aspects of time management versus link building, and they come up with ways in which you can produce back links for your site more effectively.
Finally, if you are wondering about the future, Teco Systems has a blog post talking about their predictions for 2010, aptly entitled 2010 Predictions.
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I am, for want of a better word, a web developer. Practising since '96 and
focused on front and back-end work with a slant for optimisation.
I love music, art, and helping people, traits which I hope are borne out here.
Read more about me and this blog on the 
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