Over the last few months at Stink Digital, I have had the pleasure to be able to work on the Shelter House of Cards project, the concept for which was based around a web site to back up a competition, exhibition and auction. In short, the site was built to show off the 51 cards designed and offered up for sale by celebrity artists, photographers, designers such as Marc Quinn, D*Face, David Bailey, Gerald Scarfe, Rankin, Damien Hirst, Terence Conran, to name but a few, and to support an on-going competition to find a winning design from the public for card #52.
Judging by the throng at the Haunch of Venison gallery that turned up to rub shoulders, to view the artwork and to bid on the final works, many of which looked absolutely stunning, the event was a success; and with the final sum of money raised at just over £100,000, it was definitely a resounding SUCCESS for the charitable cause that is UK homeless charity, Shelter.
By way of analysis, it shows an interesting way forward in the form of an semi-online medium to help back up an offline experience – the TV commercial hauntingly backed by Radiohead’s Videotape & the House of Cards exhibition - and opportunity to raise money for a worthy cause. The notion of a celebrity-sourced exhibition is an interesting one and provides a slightly different take on the whole notion of crowd-sourced exhibitions, an idea which seems to have been gaining some traction in the museum community, not least with exhibitions such as Democracy.
Hats off to the teams at Shelter, Leo Burnett and Stink Digital!
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I am, for want of a better word, a web developer. Practising since '96 and
focused on front and back-end work with a slant for optimisation.
I love music, art, and helping people, traits which I hope are borne out here.
Read more about me and this blog on the 
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