London Shh… is a great little project devised by Jim Richardson (@MuseumMarketing) and the team at Sumo Design for a group of London’s Small Historic Houses and which is like the relish on top of the perfect sandwich.
What I love most about it is the design of the site, so colourful and engaging, but at the same time it really highlights the need for more of the UK’s smaller museums to group together, combine forces and produce some clout, thereby helping to generate more audience for one another and have a louder voice. As a Londoner I am ashamed to say I haven’t heard of even gone to any of the houses showcased on the site and will no doubt make at least one or two my first port of call upon returning from the Basque Country, where I pen this piece.
By joining together in this online co-branded venture the small historic houses of London are really tapping into the advantage of working together as a group, benefiting from the shared cost, reduced duplication of resources and the effective economies of scale. Moreover, and most importantly, each of the houses is able to reach out to the audience of the other and open up an entirely new world of opportunity.
It’s so easy for small enterprises and non-profits to get drowned out in the din of the much large market place with huge incumbents who can dominate both the online space and people’s immediate attention. The process of joining together in formations of professional associations, or informal groups – how else would you describe London Shh … – is such a simple one and definitely helps in the David-Goliath fight against larger museums and cross-national enterprises, if indeed you work in the commercial sector.
This process of course by no means silences your own voice in the overall game of self-promotion, but rather provides another useful tool in reaching out to an eager and potential audience with an insatiable desire to find out more, or make use of the same great service and experience in more than just one location.
Anyhow, Jim and the guys at Sumo seem to be doing a wonderful job of coalescing the needs and forces of the arts and cultural sector around the UK and I take my hat off to them. So well done guys!
And for those lazy Londoners who weren’t aware, including me, go check out London Shh…!!!
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I am, for want of a better word, a web developer. Practising since '96 and
focused on front and back-end work with a slant for optimisation.
I love music, art, and helping people, traits which I hope are borne out here.
Read more about me and this blog on the 
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